Hotstar
Hotstar is an Indian digital and mobile entertainment platform launched in February 2015 by Star India. It provides streaming media and video-on-demand online.[2][3]
History
After in the beta version of hotstar.com went live in January 2015, Star India officially launched hotstar in February 2015, right before the 2015 Cricket World Cup. At the beginning, it was intended to serve as a mobile application that would support streaming of the Cricket World Cup with some entertainment content. However, hotstar expanded its offering with 35,000 hours of content, spread across 8 languages from the entertainment, movie and sports channels owned by Star India.[4]
Viewership
The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8, this year.[7]With over 50 million downloads, hotstar has more than 100 advertisers on the platform[1]. Hotstar contents are provided either free of cost or on a subscription basis.Premium contents are available only to premium membership holders.Bulk of their revenue generation is through advertisements.[8] Some cricket talk shows like Juicy Half Volley (A World Cup Weekly Wrap-up) has been put particularly on hotstar.
Platforms
Original programming
CinePlay - Stage on Screen
Footnotes
- ^ Season 1 also aired on Star Plus (Hindi) and Star World (English)
- ^ Continuation of Star Plus series Iss Pyaar Ko Kya Naam Doon?
- ^ Season 1 aired on Star One
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